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This site townandcampusunh.com had the following in the web page, "Welcome to Town and Campus in Durham, NH! Town and Campus is a full service college shop serving the University of New Hampshire." Our analyzers observed that the website stated " Weve been A Durham tradition for more than 50 years! We carry anything and everything a student could possibly want or need besides textbooks." The Website also stated " We sell clothing and gifts, school and dorm supplies, greeting cards, sporting goods, hardware, etc. We also are the only Greek shop in northern New England! Or reach us by phone at 800 851-1016!." The website's header had University of New Hampshire as the most important keyword. It was followed by UNH Sweatshirts, UNH Hats, and UNH gifts which isn't as ranked as highly as University of New Hampshire. The next words the site used was UNH merchandise. UNH clothing was also included but could not be understood by search engines.